For leadership
Turn CX progress into a visible, structured achievement that can be communicated internally and externally.
WHY CXTRUST MARK
Customer experience recognition should mean more than winning.
CXTRUST MARK exists to recognise organisations that can demonstrate customer experience excellence with structured practices, credible evidence and measurable customer outcomes.
THE CATEGORY WE ARE BUILDING
A mark organisations earn by proving the customer experience they create.
CXTRUST MARK is an independently developed customer experience assessment and recognition standard. It is designed for organisations that want a credible way to demonstrate CX excellence to customers, clients, procurement teams, boards and other stakeholders.
The applicant is not asked to beat another organisation. It is asked to prove its own practices, evidence and customer outcomes within a declared scope.
Different purposeCompetition-style recognitionCXTRUST MARK
Primary question
Who performed best among entrants?
Has this organisation met the published CXTRUST requirements?
Basis
Entry, judging and relative comparison.
Standards-informed practices, evidence confidence and customer outcomes.
Outcome
Selected winners.
Every organisation that meets the standard can earn recognition.
Public assurance
Depends on the award programme.
Verification ID, scope, methodology, issue date, renewal date and status.
Ongoing validity
Often linked to an event or award year.
Time-limited recognition with renewal and public status.
WHY IT MATTERS
Recognition creates value when other people can trust what it means.
For procurement
Provide a public record showing scope, status, methodology and renewal rather than relying on a logo alone.
For CX teams
Recognise the people behind measurable transformation, not only the organisation.
For customers
Make the recognition checkable so trust does not depend on a marketing claim.
◎Global CX
Specialist ♕Award-Winning
Consultant ◯Founder,
CXTRUST MARK
Specialist ♕Award-Winning
Consultant ◯Founder,
CXTRUST MARK
FOUNDER'S NOTE
Santhakumaran
Santhakumaran
Atmalingam
Founder, CXTRUST MARK
WHY I CREATED CXTRUST MARKBecause the people improving customer experience deserve to have their work seen, proven and recognised.
I created CXTRUST MARK to help the CX fraternity earn the recognition they truly deserve for the hard work they do behind customer journeys, complaints, service recovery, culture and continuous improvement. Too often, that effort goes unnoticed, even though it has a real impact on customers, teams and business performance.
CX work deserves to be visible, credible and respected. CXTRUST MARK gives organisations a structured, evidence-based way to prove the work they are doing, understand where they can improve and earn recognition when the evidence supports it.
My purpose is simple: give the CX fraternity a trusted way to turn real customer experience effort into recognition that leadership, customers and the market can believe in.
01 Make CX work visible
02 Recognise the people behind the progress
03 Reward proof, not popularity
04 Give every organisation a path to improve
WHO CAN START
Start with where you are. CXTRUST will show what you can prove today.
Good fitYou have defined CX practices, current measurement, complaints/recovery processes and credible evidence.
Good fitYou want recognition that clients and stakeholders can verify independently.
Still developingStart your free qualification and use the improvement pathway to see what evidence would strengthen your position.
Early stageYou can still create My CXTRUST, establish a baseline and use the roadmap to build toward recognition.
READY TO SEE WHERE YOU STAND?
Start with the Readiness Check.
Get a non-binding indication before starting your free CXTRUST qualification.