For leadership
Turn CX progress into a visible, structured achievement that can be communicated internally and externally.
WHY CXTRUST MARK
Customer experience recognition should mean more than winning.
CXTRUST MARK exists to recognise organisations that can demonstrate customer experience excellence with structured practices, credible evidence and measurable customer outcomes.
THE CATEGORY WE ARE BUILDING
A mark organisations earn by proving the customer experience they create.
CXTRUST MARK is an independently developed customer experience assessment and recognition standard. It is designed for organisations that want a credible way to demonstrate CX excellence to customers, clients, procurement teams, boards and other stakeholders.
The applicant is not asked to beat another organisation. It is asked to prove its own practices, evidence and customer outcomes within a declared scope.
Different purposeCompetition-style recognitionCXTRUST MARK
Primary question
Who performed best among entrants?
Has this organisation met the published CXTRUST requirements?
Basis
Entry, judging and relative comparison.
Standards-informed practices, evidence confidence and customer outcomes.
Outcome
Selected winners.
Every organisation that meets the standard can earn recognition.
Public assurance
Depends on the award programme.
Verification ID, scope, methodology, issue date, renewal date and status.
Ongoing validity
Often linked to an event or award year.
Time-limited recognition with renewal and public status.
WHY IT MATTERS
Recognition creates value when other people can trust what it means.
For procurement
Provide a public record showing scope, status, methodology and renewal rather than relying on a logo alone.
For CX teams
Recognise the people behind measurable transformation, not only the organisation.
For customers
Make the recognition checkable so trust does not depend on a marketing claim.
WHO SHOULD APPLY
Apply when you are ready to prove — not simply to participate.
Good fitYou have defined CX practices, current measurement, complaints/recovery processes and credible evidence.
Good fitYou want recognition that clients and stakeholders can verify independently.
Prepare firstYour evidence is mostly verbal, outdated or disconnected from the declared assessment scope.
Prepare firstYour customer measurement, complaints learning or improvement processes are not yet implemented.
READY TO SEE WHERE YOU STAND?
Start with the Readiness Check.
Get a non-binding indication before starting the formal CXTRUST MARK application.