The legal or operating name should match the supplier or partner being evaluated.
FOR PROCUREMENT & CORPORATE BUYERSDo not accept the badge.
Do not accept the badge.
Verify the record.
This page helps procurement teams, clients and corporate buyers understand what an active CXTRUST MARK demonstrates — and what it does not.
WHAT AN ACTIVE RECORD TELLS YOU
A structured assurance signal for customer experience capability.
An active record confirms that the organisation met the applicable CXTRUST MARK threshold and mandatory gates for the declared scope using the information and evidence available at evaluation.
It gives a buyer a consistent way to check the recognition level, assessment scope, verified score where published, methodology version, issue date, renewal due date and current status.
Do not assume recognition applies to divisions, markets or operations outside the published scope.
Use the live verification record rather than an old certificate or screenshot.
The record identifies the CXTRUST Standard version governing the assessment.
Recognition is time limited and should be current at the point of due diligence.
CXTRUST MARK is a CX assessment and recognition standard; it is not an ISO certification or a substitute for regulatory due diligence.
SUGGESTED PROCUREMENT QUESTION
A simple clause for supplier questionnaires.
Does your organisation hold an active CXTRUST MARK for a scope relevant to this engagement? If yes, provide the official CXTRUST verification ID and public verification URL.
WHAT IT DOES NOT MEAN
Clear boundaries build stronger trust.
- It does not mean the organisation is certified by ISO.
- It does not guarantee future customer outcomes or eliminate the buyer's own due diligence.
- It does not automatically apply to business units outside the declared scope.
- It does not remain valid indefinitely; current status should be checked publicly.
VERIFY BEFORE YOU RELY
Check an organisation’s live CXTRUST record.
Public verification is the authoritative source for current recognition status and declared scope.