Assessment model

The pilot scoring model uses NPS Performance (60 points), Survey Credibility (25 points) and Evidence Confidence (15 points).

Recognition principle

THE CXTRUST SEAL is achievement-based rather than a competition against other applicants. A qualifying organisation earns recognition by meeting the published standard. CX-team recognition celebrates the people behind the customer outcome and does not add points to the current pilot score.

Rating thresholds

• Platinum: 90–100
• Gold: 80–89
• Silver: 70–79
• Bronze: 60–69
• Recognised: 50–59
• Below 50: Not Yet Qualified

Scope

Every rating applies only to the declared organisational scope.

Automated evaluation

The MVP applies automated scoring rules to submitted information and evidence. It is not represented as ISO certification or independent accreditation.