Create your Applicant ID and secure My CXTRUST workspace with no payment required.
CUSTOMER EXPERIENCE EXCELLENCE. PROVEN.
How Can Your Organisation Prove Customer Experience Excellence?
CXTRUST MARK independently assesses an organisation’s customer experience practices, evidence and measurable outcomes against an international-standards-informed framework. Organisations that meet the required standard earn independently verifiable recognition. Those not yet ready receive a structured pathway to improve.
01Evidence-basedRecognition requires proof
02Internationally informedBuilt on recognised standards
03Publicly verifiableRecognition can be checked
ASSESSVALIDATERECOGNISEVERIFYIMPROVE
WHY CXTRUST MARK EXISTS
Customer experience should not have to fight to be seen.
In many organisations, the CX function creates important customer outcomes but struggles to make its value visible. When the contribution is hard to prove, recognition falls, budgets come under pressure and teams can be pushed into NPS-survival mode.
CXTRUST MARK changes that conversation.
FROM SURVIVAL MODE TO PROVEN VALUE
Stop defending CX.
Stop defending CX.
Start proving it.
01Prove valueTurn customer outcomes and CX practices into structured evidence.
02Earn recognitionGive the organisation and CX team credible external recognition.
03Strengthen credibilityGive management, clients and stakeholders something they can verify.
04Support investmentBuild a stronger evidence-led case for continued CX capability and improvement.
CXTRUST MARK is the evidence CX leaders need to make the value of customer experience harder to ignore.
Add your CX metric, practices and normal operating evidence without changing your internal system.
CXTRUST validates what can be proven and gives you a recognition level or a practical improvement pathway.
Qualified organisations choose whether to activate formal annual recognition and public verification.
WHAT CXTRUST MARK IS
What is CXTRUST MARK?
CXTRUST MARK is an independent customer experience assessment and recognition standard. It evaluates whether an organisation can demonstrate credible CX practices, evidence and customer outcomes within a declared scope.
There is no popularity vote and no requirement to outperform another organisation. The question is simpler — and harder: can you prove the experience your customers receive?
Explore Standards & Methodology →WHY ORGANISATIONS APPLY
Why should an organisation independently prove its customer experience?
CXTRUST MARK gives leaders, clients, procurement teams and customers a clear way to understand what your customer experience achievement means.
Prove your CX excellence
Move beyond claims with structured assessment, evidence and measurable customer outcomes.
Build external confidence
Give stakeholders a public verification record they can independently check.
Recognise the team
Celebrate the CX team behind the transformation with a formal recognition pathway.
Create continuous momentum
Use renewal and the 90-Day Improvement Window to keep CX progress visible and active.
EVIDENCE CXTRUST CAN ASSESS
What evidence does your organisation need?
CXTRUST MARK evaluates evidence relevant to the declared assessment scope. Use the normal operating records your organisation already relies on — provided they are credible, attributable and current enough to support the claim being made.
NPS, CSAT, CES, survey outputs, response volumes, methodology and trend evidence.
Complaint records, escalation practices, service recovery, root-cause learning and closure evidence.
Governance forums, ownership, review records, action registers and management oversight.
Policies, process evidence, operating requirements, journey practices and implementation records.
Management reports, screenshots, system exports and performance dashboards used to manage CX.
Improvement actions, corrective measures, closed-loop learning and evidence that changes were implemented.
Evidence that CX practices translate into meaningful and measurable customer results.
INTERNATIONAL STANDARDS FOUNDATION
What international standards inform CXTRUST MARK?
CXTRUST MARK uses internationally recognised service-excellence, customer-satisfaction and complaints-management standards as a reference foundation for its proprietary assessment methodology.
Service excellence — Principles and model
Principal reference for service-excellence principles and outstanding customer experience.
Service excellence — Maturity model
Reference for service-excellence maturity and continuous improvement.
Customer satisfaction — Monitoring and measurement
Reference for credible processes to monitor and measure customer satisfaction.
Customer satisfaction — Complaints handling
Reference for accessible complaints handling, resolution, learning and improvement.
CXTRUST MARK is not an ISO certification.Reference to ISO standards does not imply certification, accreditation or endorsement by ISO.
Read the full methodology →
HOW THE STANDARD IS PROVEN
How does CXTRUST MARK assess customer experience excellence?
A declaration alone is not enough. Higher levels require stronger implementation, measurement and evidence.
60%Standards & Practice
25%Evidence Confidence
15%Customer Outcomes
Recognition starts at 50/100with evidence-integrity gates; stronger proof supports higher levels
A SIMPLE APPLICANT EXPERIENCE
How does the CXTRUST MARK assessment work?
The experience stays practical. Start free, use the evidence you already have, receive a qualification result, and strengthen your position over time if needed.
Register Free
Create the organisation’s CXTRUST Applicant ID and secure workspace.
Submit Your CX Work
Use the metrics, reports, screenshots, spreadsheets and records your organisation already works with.
Receive Your Result
Get a CXTRUST qualification level or a practical improvement pathway at no cost.
Activate Recognition
If qualified, choose whether to activate the formal mark, credentials and public verification.
Save & continueYour My CXTRUST workspace keeps your progress so you can return when ready.
Improvement pathwayIf you are not yet ready, CXTRUST shows what to strengthen next without charging a recognition fee.
NOT SURE IF YOU ARE READY?
Check your readiness before you begin.
Use the free eight-question readiness check for a practical indication — with no payment or commitment.
Take the Readiness Check →
BUYER OR PROCUREMENT TEAM?
Verify the record, not just the logo.
Use the procurement guide to understand scope, validity, methodology and what an active CXTRUST MARK actually demonstrates.
For Procurement & Buyers →WHAT SUCCESSFUL ORGANISATIONS RECEIVE
What does a successful organisation receive?
The value of the mark is not only how it looks. It is the confidence created by a visible methodology and a verifiable public record.
CX
CXTRUST MARKEmerging, Bronze, Silver, Gold or Platinum when requirements are met — with Diamond for sustained excellence.
Public Verification RecordUnique verification ID, active status, scope, methodology and renewal date.
Certificate of Customer Experience ExcellenceA formal certificate designed for boardroom, digital and corporate use.
CX Team RecognitionRecognise the team responsible for measurable customer experience transformation.
A DIFFERENT PURPOSE
How is CXTRUST MARK different from an award or internal CX assessment?
CXTRUST MARK is designed to provide evidence-based, independently verifiable recognition. Awards and internal assessments can serve valuable but different purposes, so the comparison below focuses on the role each approach typically plays.
CapabilityCXTRUST MARKTypical AwardInternal CX Assessment
Evidence-based assessmentYesVariesUsually
Published qualification thresholdYesVariesInternal
International standards reference foundationYesVariesVaries
Independent recognitionYesYesNo
Public verification recordYesVariesNo
Improvement pathwayYesVariesVaries
Customer outcomes assessedYesVariesVaries
THE CXTRUST PROMISE
Start Free Qualification →
You cannot buy the mark.
Recognition is earned only by meeting the applicable standard, evidence and customer-outcome requirements.
QUESTIONS DECISION-MAKERS ASK
Clear answers before you apply.
Everything CXTRUST MARK asks an organisation to prove should be understandable before you start your qualification.
Read the Evidence Guide →What is CXTRUST MARK?+
CXTRUST MARK is an independently developed customer experience assessment and recognition standard. Organisations must demonstrate customer experience practices, credible evidence and customer outcomes before recognition is awarded.
Is CXTRUST MARK an award competition?+
No. CXTRUST MARK is not based on popularity, voting or beating other entrants. Recognition is earned by meeting the applicable CXTRUST MARK threshold and mandatory qualification requirements.
Is CXTRUST MARK an ISO certification?+
No. CXTRUST MARK is not an ISO certification and does not represent certification, accreditation or endorsement by ISO. Its methodology is informed by relevant internationally recognised standards.
What evidence is required?+
Use the evidence your organisation already works with. This may include spreadsheets, SurveyMonkey or Forms exports, screenshots, dashboards, PDFs, management reports, meeting notes, complaint records, customer feedback summaries or other normal operating records relevant to the declared scope.
What happens if an organisation is not ready yet?+
My CXTRUST saves the submission so the organisation can return and continue. If the evidence is not yet strong enough for recognition, CXTRUST provides a practical improvement pathway at no cost so the organisation knows what to strengthen next.
How is CXTRUST MARK verified?+
Every successful organisation receives a unique public verification ID. The verification record shows the organisation, recognition level, declared scope, score, methodology version, issue date, renewal date and active status.
When do we pay for CXTRUST MARK?+
Registration, submission and qualification are completed before payment. Only a qualified organisation is invited to activate formal CXTRUST recognition. Payment never changes the independently determined score or recognition level.
How long is CXTRUST MARK valid?+
The validity period and renewal date are shown on the certificate and public verification record. Renewal requires reassessment against the methodology applicable to the renewal cycle.
What international standards inform CXTRUST MARK?+
The CXTRUST MARK methodology uses recognised international standards as a reference foundation, including ISO 23592:2021, ISO/TS 19387:2025, ISO 10004:2018 and ISO 10002:2018. CXTRUST MARK is not an ISO certification and does not imply ISO endorsement.
How is CXTRUST MARK different from an award or internal CX assessment?+
CXTRUST MARK focuses on evidence-based assessment, a defined qualification standard and a public verification record. Awards and internal assessments can be useful for other purposes, but they do not necessarily provide the same combination of independent recognition, evidence requirements and public verification.
ANNUAL RECOGNITION & MOMENTUM
KEEP CX
VISIBLE.
VISIBLE.
Recognition should stay alive through the year — not sit on a wall.
MORE THAN A DIGITAL MARK
A year-long system to keep CX moving forward.
✓ Evidence validation & CX history✓ Flexible CX performance tracking✓ Path to the next recognition level✓ Management & Board Brief✓ Public verification & registry✓ Digital mark, certificate & team recognition
Explore Pricing & Annual Value →
READY TO MAKE CX VALUE VISIBLE?
Your CX team is doing the work. Give the organisation the proof.
Register free, submit the CX work and evidence you already use, and let CXTRUST show where your organisation stands before any recognition fee is requested.