Compete to be selected
- Limited winners
- Annual competition
- Recognition only if chosen
- The team may remain invisible
FOUNDING 100 Apply for CXTRUST MARK
CXTRUST MARK · CUSTOMER EXPERIENCE EXCELLENCE. PROVEN.
When Customers Win, Customer Experience Excellence Is Proven.
CX teams work behind the scenes to transform journeys, solve customer problems and improve NPS. CXTRUST MARK turns that measurable progress into recognition the organisation can verify—and the team can celebrate.
They do the transformation.
We assess the evidence. Then we recognise the achievement.
Achievement-based recognition
CX-team celebration
Public verification
Founded by Santhakumaran Atmalingam · CX Expert Asia
ORGANISATION OVERVIEWAcme Organisation
Active
CXTRUST MARKBRONZE
ACHIEVEMENT VERIFIED
NPS SCORE68/100
OVERALL SCORE68/100
TEAM STATUSRecognised
RENEWAL DUE12 months
CX TEAMCelebrated
NOT ANOTHER AWARD COMPETITION
CXTRUST MARK recognises achievement—not victory over another company.
Traditional awards recognise only a small number of winners. CXTRUST MARK recognises organisations and CX teams that meet a transparent standard by creating measurable value for customers.
They win because their customers win.
Earn recognition through customer impact
- Evidence-based achievement
- Available throughout the year
- Organisation and team recognised
- Publicly verifiable and renewable
CXTRUST MARK LIFECYCLE
One clear journey from submission to recognition
Submission
Organisation details, NPS and evidence.
Evaluation
Automated scoring and completeness checks.
Validation
Evidence confidence and consistency review.
Certification
Final result and rating decision.
Recognition
CXTRUST MARK, certificates and verification profile.
Renewal
Annual update and continued recognition.
BUILT FOR MODERN ORGANISATIONS
A premium journey from evidence to celebration
Easy
Simple guided submission.
Fast
Automated score calculation.
Convenient
Online access from anywhere.
Trackable
Clear status and verification.
Personalised
Result based on your evidence.
Predictive
Renewal and improvement readiness.
WHY ORGANISATIONS APPLY
Turn customer-experience performance into visible market credibility
Build Customer Confidence
Demonstrate a visible commitment to customer experience and continuous improvement.
Differentiate Your Organisation
Stand apart in competitive markets, tenders, proposals and stakeholder conversations.
Publish Verifiable Recognition
Display the CXTRUST MARK connected to a public verification record.
Benchmark Performance
Understand your current rating and identify the gap to the next recognition level.
Strengthen Reputation
Support credibility with customers, partners and decision-makers.
Celebrate the CX Team
Make the people behind customer transformation visible to management and the market.
WHAT SUCCESSFUL ORGANISATIONS RECEIVE
A complete recognition and verification package
Every qualifying organisation receives the assets needed to celebrate the achievement internally and communicate the CXTRUST MARK responsibly.
WHO SHOULD APPLY
Designed for customer-facing organisations across industries
Financial ServicesTelecommunicationsRetail & E-CommerceHealthcareHospitalityEducation & TrainingGovernment ServicesProfessional ServicesSMEs
CXTRUST SCORING MODEL
Three inputs. One transparent rating.
The current pilot model combines NPS performance, survey credibility and evidence confidence.
RECOGNITION LEVELS
Earn the CXTRUST MARK level that reflects your current performance
R
Recognised
50–59
B
Bronze
60–69
S
Silver
70–79
G
Gold
80–89
P
Platinum
90–100
Payment purchases the evaluation service and does not guarantee the CXTRUST MARK or any particular recognition level.
TRANSPARENT BY DESIGN
Understand how the CXTRUST MARK is earned
CXTRUST MARK evaluates submitted NPS performance, survey credibility and supporting evidence. Qualifying organisations earn the CXTRUST MARK for the declared scope, while the CX team behind the achievement may be recognised with the organisation’s consent.
Important: Payment covers the evaluation service. It does not guarantee the CXTRUST MARK or any particular recognition level.
FOUNDING ORGANISATION PROGRAMME
Help shape the future of customer experience recognition
Join the first 100 organisations helping establish a new standard for recognising customer impact and the CX teams behind it.
- Founding Organisation status
- Preferential early-access rate
- Featured directory listing
- Priority feedback and support
- Founding CX Team recognition
- Eligibility for the inaugural CXTRUST INDEX when cohort thresholds are met
FREQUENTLY ASKED QUESTIONS
Everything applicants need to know
What is CXTRUST MARK?
CXTRUST MARK is an evidence-based customer experience recognition earned by organisations that meet the published standard. It recognises measurable customer impact and the CX team behind the achievement.
Does payment guarantee CXTRUST MARK recognition?
No. Payment covers the evaluation service. CXTRUST MARK recognition and its level must be earned against the published methodology.
What evidence is required?
Applicants submit their NPS result, survey period, response volume, survey method and supporting evidence.
How long is the mark valid?
The validity period appears on the certificate and public verification record. Renewal requires updated information and evidence.
Can one business unit apply?
Yes. The declared scope may cover an entire organisation, business unit, branch network, digital channel or specific customer journey.
Can the public verify a mark?
Yes. Each recognised organisation receives a unique verification ID and public verification profile.
READY TO BEGIN?
Apply for CXTRUST MARK →
Your customers felt the difference. Now celebrate the team that made it happen.
Submit the evidence, validate the achievement and earn the CXTRUST MARK.