CXTRUST MARK Privacy Notice

Information collected

The portal may collect organisation details, business contact information, customer-performance metrics, evidence files, payment status, application records, CXTRUST Concierge chat messages and an optional follow-up email address.

Purpose

Information is used to operate My CXTRUST, validate submitted CX claims and evidence, determine qualification, issue and verify recognition, manage renewal, provide support and respond to sales or onboarding questions.

AI-assisted processing

CXTRUST uses configured AI services to assist with evidence validation and the website concierge. Only information needed for the relevant validation or conversation should be submitted. CXTRUST requests non-persistent response storage from the AI API where configured; service-provider security and abuse-monitoring controls may still apply.

Website conversations

Concierge conversations may be retained in the CXTRUST CRM so the team can review support and sales interactions and follow up when a visitor voluntarily provides an email address. Do not submit confidential customer personal data in the public website chat.

Evidence confidentiality

Applicants should remove unnecessary personal customer information before uploading evidence. Evidence is used for assessment and validation and is not intended for public display.

Public information

Only approved recognition and verification details are intended for public display.