FOUNDING 100 Apply for CXTRUST MARK
CXTRUST MARK Methodology
A transparent overview of how the rating is calculated and communicated.
Assessment model
The pilot scoring model uses NPS Performance (60 points), Survey Credibility (25 points) and Evidence Confidence (15 points).
Recognition principle
CXTRUST MARK recognition is achievement-based rather than a competition against other applicants. A qualifying organisation earns recognition by meeting the published standard. CX-team recognition celebrates the people behind the customer outcome and does not add points to the current pilot score.
Rating thresholds
- Platinum: 90–100
- Gold: 80–89
- Silver: 70–79
- Bronze: 60–69
- Recognised: 50–59
- Below 50: Not Yet Qualified
Scope
Every rating applies only to the declared organisational scope.
Automated evaluation
The CXTRUST MARK platform applies automated scoring rules to submitted information and evidence. It is not represented as ISO certification or independent accreditation.